Green Zebra

Green Zebra excels at addressing contemporary business challenges in the era of digital transformation. Through its three specialized divisions, the company offers expert advisory services and innovative technology solutions that seamlessly bridge the realms of people, place, and business. The mission is to unite these essential elements, empowering venues and enterprises to unlock their full potential, adapt to the digital landscape, and achieve lasting success in an ever-evolving world.

Position Overview

During my tenure as the exclusive graphic designer at Green Zebra Media, my responsibilities included supervising all creative projects related to the Green Zebra brand and its affiliated entities. Additionally, I provided creative direction and executed projects for our clients and partners. My role involved direct collaboration with our marketing manager, web properties engineer, sales team, and upper management to craft comprehensive experiences geared towards promoting our services and ensuring the successful completion of client projects.

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Brand Design and Development:

I lead the rebranding efforts for all Green Zebra properties, which encompasses tasks such as logo design, content development, the formulation of brand guidelines, website design and co-development, presentation design, content strategy, advertising campaigns, and brand management.

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PAID ADVERTISING CAMPAIGNS:

I collaborated closely with our marketing team to contribute to our content strategy, design creative assets, develop landing pages, and occasionally created videos for numerous campaigns. Furthermore, we conducted testing on these campaigns and utilized the metrics to guide the creation of optimized ad sets and creative materials, all aimed at enhancing audience engagement and ultimately boosting ROI through an optimized conversion funnel.

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Enterprise WiFi Marketing Platform for Venues:

In our enterprise venue offering, involving partners like the Texas Rangers, Kansas City Royals, and various multi-use venues, I led collaborative projects to develop the platform from scratch. Responsibilities included partner engagement, project oversight, and timely delivery while managing expectations. My role encompassed UI/UX design, aesthetic refinement, and close collaboration with developers for venue-specific website applications.