Services
- Visual system
- Logo
- CORPORATE IDENTITY PACKAGE
- PRESENTATION DESIGN
- PROPRIETARY ICON DESIGN
- BRAND GUIDELINES
- BRAND STRATEGY
Calpipe Security Bollards are the trusted choice for protecting diverse spaces while ensuring unhindered mobility and space aesthetics. With over two decades of excellence in manufacturing crash-certified and field-rated products, Calpipe is renowned for its commitment to security and design integrity. From safety and architectural bollards to high-security options and discreet bollard covers, Calpipe Security Bollards offers a comprehensive range of solutions for safeguarding various environments.
Key Challenges
Calpipe Security Bollards recognized the need to reposition their brand, shifting from a focus on fear-inducing disaster avoidance solutions to highlighting their expertise and trusted protective solutions. In this transformation, the goal was to emphasize their strength in a compact package and pave the way for strategic business opportunities, such as acquisition, by showcasing their impressive portfolio of security solutions in a new light.
Strategic Results
Our small but dynamic team achieved a remarkable transformation by crafting a brand system that seamlessly combined strength and stability, underpinned by a strategic brand approach and a powerful verbal system. In repositioning Calpipe as a thought leader in the bollard industry, we recognized that protection goes beyond physical barriers; it’s about the engineers who craft solutions to safeguard people and places. Through a revitalized visual identity, a sophisticated logo, and a modern aesthetic, Calpipe successfully achieved its acquisition goal by Atkore Corp, solidifying its position as an industry leader.
“My favorite part of this project was delving into something entirely new, geeking out over it, and creating designs and communications that added value to an American-made company with blue-collar roots like mine.”
