Logo Process

During my time at my previous agency, my passion for logo design became evident. I was asked to create a presentation showcasing my approach and the principles behind successful logo design. The outcome was a collection of logos I’ve worked on over the years, highlighting various aspects of logo design. I’m always driven to take each new design to the next level, inspired by both the big picture and the finer details.

a logo is not a brand

A logo does not tell the entire story of what a brand does or what it stands for. However, as brands evolve and communicate on a more consistent basis, that empty vessel of shapes and letters begins to be filled with meaning. Designed to create instantaneous recognition, a logo triggers various sets of responses depending on how the brand communicates, what it stands for, and how people perceive the brand. From day one, the logo becomes the entry point into the brand—and through consistent repetition across communications—audiences build familiarity ultimately driving brand resonance.

Simply said, a logo is a design symbolizing the identity of an organization.

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“Without a doubt, crafting logos is my absolute favorite aspect of the design world. It’s been a burning passion of mine ever since I entered this creative realm, and I’m constantly on a quest to ensure that every logo I create exudes simplicity and iconic brilliance.”