Contact Me
back to all

Notre Dame

  • Logo design
  • brand guidelines
  • PRESENTATION DESIGN
  • strategic guidance
  • asset management

Notre Dame’s athletic program is widely recognized as a venerable institution within the world of collegiate sports. Established in 1842, it has crafted a lasting legacy of excellence and unwavering dedication to athletic achievement. Nestled in South Bend, Indiana, the program continues to attract athletes and enthusiasts alike, known for its commitment to athletic prowess, teamwork, and a spirited tradition deeply rooted in the Fighting Irish spirit.

Key Challenges

Faced with a history of working with different licensed vendors, the team grappled with the risk of diluting their well-established brand, entangled in the web of fan traditions and enduring legacies. They recognized the need for a systematic approach that would safeguard the brand’s future while aligning it with contemporary design principles and best practices. Their goal was to strike a delicate balance between honoring tradition and staying relevant in today’s landscape.

Strategic Results

Working alongside our brand team, I tackled their brand challenge by proposing a third option, informed by extensive research conducted through multiple site visits, interviews, and design exploration. This approach aimed to seamlessly unify the historical aspects of their monogram while meticulously crafting every detail to pay homage to the past and secure their brand’s future. The result was a resilient monogram that has stood the test of time, still actively in use across all channels, supported by precise guidelines. This solution eliminated the inefficiencies tied to the legitimacy of their marks and their usage, freeing Notre Dame to focus on propelling their brand forward while maintaining the cherished legacy it was founded upon.

circles_gold_1

“My most cherished aspect of this project, aside from the meticulous logo design work, lay in the fact that it centered around an esteemed sports organization with a rich history. Despite their status as a rival to my beloved college, the chance to immerse myself in their remarkable history was an invaluable opportunity, one that will forever be etched in my memory.”