Services
- Visual system
- Logo
- CORPORATE IDENTITY PACKAGE
- PRESENTATION DESIGN
- INFOGRAPHICS
- PROPRIETARY ICON DESIGN
- BRAND GUIDELINES
- BRAND STRATEGY
- NAMING
- Web DESIGN
Verance is a technology innovator focused on advancing industry standards and elevating user experiences. Their Cinavia solution has become the content protection standard for Blu-ray Discs, reducing piracy and boosting studio revenue. In Broadcast Television, Verance’s Aspect technology is a cornerstone of ATSC 3.0, driving next-gen TV experiences and creating revenue opportunities. As they explore advanced content tech, Verance is dedicated to unlocking new possibilities for all.
Key Challenges
Collaborating with the agency and partners on this project, we faced the challenge of revamping Verance’s brand for the modern age. Our task was to evolve the brand to penetrate new markets with a comprehensive brand strategy, including visual and verbal identity updates, and reorganize the product portfolio for coherence and relevance. The key to success lay in striking a delicate balance between preserving the brand’s legacy and embracing the contemporary landscape’s demands.
Strategic Results
Together with the team and partners, our collaboration led to some remarkable results. The tightly-knit strategy, seamlessly woven with an updated visual system, website, marketing collateral, and communication tools, enabled Verance to authentically convey their story and establish themselves as a trusted authority within the innovative markets they represented. This transformation not only elevated their brand presence but also yielded tangible gains in market share and customer trust.
“My favorite part of this project was probably the logo design. The process was intensive, detailed and fun. Balancing the concept of transparency, sound, and technologies that coalesce made for quite the challenge.”
